Autosport Show
From 9–12 January, Jacob joined Graves Motorsport at the Autosport Show at the NEC, displaying his championship-winning car and talking to businesses about the power of sport marketing to build an emotional connection with customers. Plenty of time was also spent showing visitors around the car, taking photos and letting a few of them sit in the driver's seat.
The team also showcased PitBranding, a B2B collaboration between two of Jacob's 2024 partners, Verve Display and Junction Design, offering a simple, eco-friendly display solution to take race team presentation in the paddock to the next level.
Porsche Esports Carrera Cup GB
The virtual season is already three rounds in. At Snetterton, Jacob qualified seventh out of 30 of the country's best sim racers, finishing tenth in Race 1 and sixth in a wet Race 2 to score his first points of the year. Jacob streams his races live on Twitch.
Preparing for the season
Real-world testing hasn't started yet, but Jacob has been keeping sharp on the simulator and stepping up his fitness programme, with plans for 2025 to be announced in the coming weeks.
Follow Jacob's sim racing live on Twitch: twitch.tv/jacobtofts27
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