Racing that works for your business
Jacob Tofts races in the Porsche Carwow Carrera Cup GB, live on ITV as part of the British Touring Car Championship weekend. Every round is a chance for our partners to reach millions, look after their clients and get content people actually want to watch.
Audience and reach
Every race is live and free-to-air on ITV as part of the BTCC weekend, which reaches a TV and streaming audience of over 15 million and draws more than 387,000 fans trackside a season. When independently analysed, the exposure we delivered was worth £850,000.
More than a logo on a car
A logo on its own doesn't do much. What works is using the whole race weekend, from the TV coverage to the paddock, the people and the story, to reach the customers you want and give them a reason to remember you.
- Reach people who choose to watch
- Free-to-air on ITV until at least 2029, watched live in more than 115 countries, with busy grandstands and a social audience that's growing every month. Your brand is part of the action, not an advert break people skip.
- An audience that keeps coming back
- Three in four BTCC fans go to more than one event a season and more than half buy merchandise while they're there. It's a broader crowd than many expect, too: 40% of the fanbase is female.
- Hospitality that wins business
- Bring clients into the paddock, walk them through the garage and put them in a passenger seat. A race day gives you a whole day with a client somewhere they'll remember, not half an hour in a meeting room.
- A story worth following
- Jacob started sim racing at 14 and is now racing at the top of national Porsche motorsport, on his way to international success. "Sim to Supercup" gives your brand a story to be part of, with something new every round.
A season with us
Every partnership is built around what you want, to get the most value for your business. This is how it plays out across the season.
Before the first race
Your name on the car
We announce the partnership across the motorsport and trade press, then put your brand where the cameras are.
- Official partner title, with image rights to Jacob, the team and the car
- Branding on the car and race suit
- Branding on interview boards and in the team garage
- Your brand on our website, autograph cards and stickers
- Team kit at a reduced corporate rate
Race weekends
Your guests in the paddock
Bring clients, customers or your own team to the track and give them a day out they'll talk about.
- VIP hospitality at the circuit
- Garage tours with the team
- Time with Jacob trackside
- Gift bags for every guest
- A trade activation unit at the circuit, to sell or demo on site
After every round
Your story, told
The weekend keeps working for you once the cars are back in the garage.
- Press releases before and after every round
- Royalty-free photos from every round
- A social plan, with content before and after each race
- Content made specifically for your brand
- A personalised gift for your guests after the event
The rest of the year
Racing at your events
The car and Jacob don't need a circuit to work for you.
- The showcar at your own events
- Racing simulators for your events
- Bespoke driving experiences
- Passenger hot laps at Silverstone
- Appearances for filming and events
“I'm incredibly lucky to get to race in this championship and at this level. Even on the hard days, it's something I'm conscious of and won't ever take for granted.”
How it starts
- 1. TalkTell us what you want: awareness, hospitality, content, staff engagement, or a mix.
- 2. BuildWe put together a package around those goals, at a level that suits your business.
- 3. RaceYour brand goes on the car, into the paddock and across our channels, every round.
- 4. ReviewWe stay in touch through the season and shape the next one around what worked best for you.
Let's talk and start winning today
Tell us what your business wants to achieve and we'll show you how a partnership with us can do it.
Email us about a partnershipPartnerships and media: jacob@teamtofty.com
Commercial: business@teamtofty.com